In 1965 the Memorial service was attended by 34,862 persons, as the publishers reached a new peak of 22,933. The distribution of Awake! continued to skyrocket​—over 3,500,000 being distributed among the French public that year.

Not only was there a 10-percent increase in publishers in 1967, but the Memorial attendance jumped to a remarkable 41,274, with 143 partakers. As further indication of even greater increases ahead was the average number of 19,327 home Bible studies being conducted each month, a rise from 15,964 the year before. And the placements with the public of Awake! leaped to over 4,000,000 copies, and 55,446 new subscriptions were taken.