Adolf Weber, who returned to Switzerland with the good news in the mid-1890’s, had a vast territory extending into several countries in which to preach. How could he cover it all? He personally traveled far as a colporteur, but he also placed advertisements in newspapers and made arrangements for booksellers to include Watch Tower publications in their collections. The small group of Bible Students in Germany in 1907 arranged to have 4,850,000 four-page tracts mailed out with newspapers. Shortly after the first world war, a Latvian brother who was a member of the Society’s headquarters staff in New York paid for ads in newspapers in the land of his birth. A man who responded to one of those ads became the first Bible Student in Latvia. Use of such means of publicity, however, did not take the place of personal witnessing and the house-to-house search for deserving ones. Rather, it was used to amplify the proclamation.

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Newspaper ads helped to reach people who were not being contacted in other ways