12. Who was one of those taking the lead among awakening Christians, and how did he set an outstanding example in storing up treasures in heaven?

¹² Taking the lead among these awakening Christians was Charles Taze Russell, who, in the early 1870’s, formed a Bible study class in Allegheny (now part of Pittsburgh), Pennsylvania, U.S.A. When he started his search for truth, Russell was in partnership with his father and on his way to becoming a millionaire. But he sold out his chain-store business interests and spent his fortune in helping to finance the publishing of God’s Kingdom in all the earth. In 1884 Russell became the first president of the corporation now known as the Watch Tower Bible and Tract Society of Pennsylvania. In 1916 he died on a train near Pampa, Texas, en route to New York, exhausted by his final preaching tour of the western United States. He set an outstanding example of storing up spiritual treasures in heaven, an example that is today followed by hundreds of thousands of self-sacrificing pioneer ministers.​—Hebrews 13:7; Luke 12:33, 34; compare 1 Corinthians 9:16; 11:1.

In 1879 Pastor Russell, as he was affectionately called, began to publish in defense of truth the magazine that is known worldwide today as The Watchtower Announcing Jehovah’s Kingdom. In its second issue, he declared: “[This magazine] has, we believe, JEHOVAH for its backer, and while this is the case it will never beg nor petition men for support. When He who says: ‘All the gold and silver of the mountains are mine,’ fails to provide necessary funds, we will understand it to be time to suspend the publication.”